What is a good churn rate?

It varies by industry. SaaS companies: 5-7% annual churn is good, <5% is excellent. Subscription services: 5-10% monthly. E-commerce: 20-30% annual. Enterprise B2B typically has lower churn (5-10% annual) than B2C.

How is churn rate calculated?

Churn Rate = (Customers Lost During Period / Customers at Start of Period) × 100. For example, if you start with 1,000 customers and lose 50 in a month, your monthly churn rate is 5%.

How can I reduce churn rate?

Improve onboarding and customer success, proactively reach out to at-risk customers, gather and act on feedback, add product features customers want, offer loyalty incentives, and ensure excellent customer support.

Biggest Calculator Hub

Business & AccountingVerifiedFeb 2026

Churn Rate Calculator

Name: Churn Rate Calculator
Author: Biggest Calculator Hub

Calculate your customer churn rate to measure customer retention and identify when customers stop doing business with you.

churn-rate.calculatorready

How to Use the Churn Rate Calculator

This free churn rate calculator helps you quickly calculate churn rate. Simply enter your values in the fields above and click "Calculate" to see your results instantly.

Understanding Your Results

After entering your information, the calculator will display your results including churn rate, retention rate, projected annual churn rate, customers retained. Each result is calculated using standard formulas used by financial professionals and experts in the field.