The Actual Numbers
For men's shoes: a US size 10 equals UK 9.5, EU 43.5–44, Japan 28 cm. A US 9 equals UK 8.5, EU 42.5, Japan 27 cm. A US 8 equals UK 7.5, EU 41–42, Japan 26 cm. The EU range spans because different brands use slightly different EU mappings, and some brands round to the nearest whole EU size while others use half sizes.
For women's shoes: a US size 8 equals UK 6, EU 38.5–39, Japan 24.5–25 cm. A US 7 equals UK 5, EU 37.5–38, Japan 23.5–24 cm. A US 9 equals UK 7, EU 39.5–40, Japan 25.5–26 cm. The 2-size gap between US and UK women's sizes (compared to 0.5 for men's) is one of the most confusing aspects of the whole system.
For kids' sizing, the gap compounds further. US kids' sizes for younger children (toddlers) use a completely separate scale from bigger kids' sizes, and the transition between them isn't marked consistently across brands.
Width: The Measurement Size Charts Ignore
Here's the thing that size converters can't fully solve: shoe width. Most size charts deal only in length, but width varies enormously across brands and styles. The US system acknowledges widths from AAAA (extremely narrow) through EEEE (very wide), with B considered average for women and D for men. European shoes tend to run narrower than American equivalents. Asian footwear often runs very narrow by Western standards.
If you have wide feet, assume that EU and Asian sizes in your nominal length will feel tight. You may need to size up by half to one full size and deal with slight extra length to get sufficient width. If you have narrow feet, the reverse may apply. This isn't something a converter can calculate — it requires reading brand-specific reviews and ideally checking the brand's width specifications if available.
Tips for Accurate Conversions and Purchases
Measure your foot yourself before buying internationally. Stand on a piece of paper, trace around your foot, and measure from the back of the heel to the tip of the longest toe (which isn't always your big toe). Do this in the afternoon when feet are slightly swollen from daily activity — that's the largest your foot will be and the right baseline for shoe sizing.
Compare your measurement to the specific brand's size chart, not just a generic conversion table. Especially for higher-end or specialty footwear, brand size guides often reference actual foot measurements in centimeters rather than just nominal size numbers. When those are available, use them instead of the size conversion — they're more accurate.
If you're between sizes, go up for boots and down for athletic shoes. Boots are typically worn with thicker socks and benefit from the extra toe room; athletic shoes need a snug fit for performance. For sandals, foot length matters more than width. And always check the return policy before buying internationally — a size converter gets you close, but the best guarantee is the ability to exchange if the fit isn't right.